Featured in The National Interest:

Robert F. Kennedy, Jr. Is No Longer A Long-Shot Candidate - The viral Robert F. Kennedy, Jr. ad that aired during this year’s Super Bowl was more than just a frivolous play on the Kennedy name. The ad, which evoked the imagery of John F. Kennedy’s 1960 presidential campaign, was an effective way of exposing millions of older Americans to a campaign that they may not have realized exists, and to remind them of a time they either remember or have a strong affinity for.

The lack of visibility of the Kennedy campaign to older voters is something the candidate and his team understands well. Younger voters know Kennedy from his online podcast appearances and interviews, but older voters rarely see him on television.

“The problem with the baby boomers, I think, is they get their news from MSNBC, Fox and CNN,” Kennedy said during a campaign event in Phoenix, Arizona. “Whereas young people are getting their news from podcasts and other alternative sources.”

It’s a compelling and, frankly, obvious, explanation for the dramatic difference in support his campaign receives from younger and older voters. It also explains why the line “Old enough to know and young enough to do” from the 60s-style Super Bowl ad hit home for so many viewers. It’s apt, and it’s possibly the most powerful line to come out of the Kennedy campaign yet. It doesn’t matter that it’s a borrowed phrase, of course – Make America Great Again wasn’t new when Trump plastered it on baseball caps in 2016, either. It resonates because it’s true, and because most Americans want someone even somewhat younger than Trump and Biden. That’s true for voters of all ages, but Team Kennedy must now build on the enormous support he has among young voters and start to win over his own generation, too.

Read the full article here.

If you resonate with this message please subscribe to our newsletter to learn more.