Independent presidential hopeful Robert F. Kennedy, Jr. wants to engage Hispanic voters by using a version of his uncle JFK's historic "Viva Kennedy!" platform — a model that gave birth to the modern Latino vote.

Why it matters: RFK Jr. is on the ballot in at least four states and is seeking access in others, such as Georgia and Arizona, where small political shifts among Latinos could swing a tight presidential election.

• About 36.2 million U.S. Latinos are eligible to vote this year. Hispanics are more diverse and politically independent than when President John F. Kennedy launched his historic outreach program in 1960.

Driving the news: RFK Jr. will kick off a new Viva Kennedy! effort on March 30 in Los Angeles, says Rob Lucero, who is directing the effort.

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