Politico Reports:

Robert F. Kennedy Jr.'s independent presidential bid is largely powered by a wave of new donors who aren’t political — or at least haven’t been in years.

Kennedy’s deep ties with anti-vaccine and environmental activism coupled with his campaign’s dedication to new media is engaging people like Michelle Frank, a yoga studio owner who is not registered to vote but has already chipped a few hundred dollars to Kennedy’s campaign.

“I haven’t voted in about over 15 to 20 years, actually,” Frank told POLITICO.

After hearing Kennedy on a podcast, Frank hosted an aerial yoga class for local Kennedy supporters at her studio outside of Austin, Texas, attracting a small group of fellow political neophytes. She said one attendee came to the event because of the Super Bowl ad, paid for by the super PAC American Values 2024, that aired the week before.

“Knowing that he has this great, this most pure intention like his uncle and his dad did. I feel like the purity and the intention is really what drew me to him,” she said.

Irregular and first-time voters can help decide elections. They helped propel Trump to victory in 2016. And interviews with some of Kennedy’s recent backers reveal an electorate that’s both newly engaged with politics and turned off by a rematch between President Biden and former President Donald Trump.

Read the full article here.

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