Robert F. Kennedy Jr. has quietly built up a formidable social media presence, especially on TikTok.
Why it matters: His strong following on TikTok — an app that has exploded in popularity among young people — could give him extra exposure among this key voter demographic ahead of November.
By the numbers: With 1.1 million TikTok followers, Kennedy has the most of any U.S. politician, according to the political newsletter FWIW, which tracks digital spending and strategy.
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